App Store launch toolkit

Ship fast. Stay lazy.

Screenshots, store listings, translations, reels — made in one calm dashboard and pushed straight to App Store Connect. You relax. Mo ships it.

Free to use. AI features run on credits. No card to start.
Mo the sloth resting a claw on a green Ship It button
Plays nice with
App Store Google Play fastlane Instagram TikTok X
Mo, startled, hat askew

Launching an app is a dozen tedious chores.

Resizing screenshots. Writing metadata in five languages. Cutting reels. Building covers. Then the release scramble. ShipSloth does the fiddly parts. You stay relaxed.

One calm dashboard for the whole launch

Every launch asset, handled in one place.

Most of it is free and needs no AI. When you do want the robot to think, it spends credits — and tells you exactly how many first.

Screenshot Studio01

ASO screenshots without the design tool.

Blueprint layouts, real device frames, your captions. Export at every size the App Store asks for — in one click.

  • Drop a screenshot, pick a blueprint, done.
  • 6.7", 6.5", 5.5", iPad — every required size, exported at once.
  • Brand-token theming so every frame matches.
Studio › Blueprint
Plan your week in seconds
Track every reel
Ship without the chaos
Listing Studio02

Your store listing, in every language.

Title, subtitle, description, keywords — written, organised, and pushed to App Store Connect and Google Play in one click.

  • Character counters that match Apple's exact limits.
  • Localise into every market you ship to.
  • Or export a fastlane deliver zip and push from your own CI.
Free · no AI Optional AI draft · 2 creditsOpen the app →
Listing › en-US
Title · 28/30
Subtitle · 24/30
Keywords · 84/100
endefresja+ add
Localization03

Every market, one run.

Pick your locales and Mo translates your listing, captions and screenshot text in one go — into a review queue, not straight to the store.

  • Listing, captions and screenshot text in one pass.
  • Review queue — approve or reject per locale.
  • Approved copy lands back exactly where it belongs.
AI translation · 2 credits / fieldLocalize your listing →
Localize › 12 locales
Subtitle · de
Keywords · fr
Caption · es
de ✓fr ✓es ✓ja · in review
Reel Manager04

A content calendar your VA can actually run.

Plan short-form reels on a calendar and publish them to Instagram, TikTok and X straight from ShipSloth — Reddit gets a copy-paste kit.

  • Calendar, cards and list views.
  • Connect your accounts once; publish per platform with one tap.
  • No save button — it just remembers.
Reels › June 2026
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Release planner05

Release notes in, content week out.

Paste your raw release notes. Mo writes the polished What's New, picks the highlights, and plans a week of reels with captions — onto your calendar in one click.

  • Polished What's New for your base locale.
  • Reel ideas scheduled straight onto the calendar.
  • Per-platform captions, ready to edit.
AI plan · 2 creditsPlan your next release →
Releases › v2.4.0
v2.4.0 · raw notes
What's New · polished3 reels → calendarCaptions · IG / TikTok / X

Also in the box

Reel covers on-brand by default.

1080×1920 covers from a video frame and a template — 30 templates across five families, themed by your brand tokens. All free.

Templates free

From idea to AI reel.

Describe a scenario and a cast. Mo generates a reference sheet and three storyboard sheets with Nano Banana Pro — ready for image-to-video. Failed generations are refunded automatically.

AI · from 6 credits / sheet

Reviews, answered in your voice.

Import App Store reviews — CSV or live sync — see sentiment and themes, and draft on-tone replies you paste back into App Store Connect.

Start with the free toolsNo card. 200 starter credits to try the AI bits.
How it works

Three steps. Then one click.

STEP 01

Add your app

Paste its App Store link. Mo grabs the icon, drafts your listing, and learns what your app is about.

STEP 02

Build your launch kit

Screenshots, translations, reels, covers. Most of it free; the AI bits sip credits and show the price first.

STEP 03

Push it

One click sends your listing to App Store Connect and Google Play. Screenshots export as a fastlane zip your CI can deliver.

$ fastlane deliver
Mo, content
That's it. You relax. Mo ships it.

Hustle culture is overrated. Ship anyway.

No streaks to keep. No 5am grind. A tool capable enough that you can be lazy and still look completely professional.

Mo, relaxed
Pricing

Free to use. Credits for the clever bits.

The tool is free forever. AI features — storyboards, listing drafts, translations, release plans — spend credits. Subscribe for a monthly allowance or top up whenever.

Free
Everything that doesn't need a robot.
€0forever
200 starter credits
Start free
  • Screenshot, Listing & Reel tools
  • All 30 cover templates
  • Unlimited projects
Hobby
A little AI, now and then.
€9/ month
1,500 credits / month
Choose Hobby
  • Everything in Free
  • Credits refill every month
  • Top up anytime
FAQ

The honest answers.

Yes — for your listing. Connect an App Store Connect key (or a Google Play service account) and one click pushes your metadata to both stores. Screenshots export as a fastlane deliver zip that your own machine or CI pushes. ShipSloth never touches your app binary.
Only if you ask us to. Direct push and review sync need an App Store Connect key or Play service account; if you connect one it's encrypted at rest, used only for those calls, and you can disconnect it anytime. Prefer zero stored credentials? Skip connections and export the fastlane zip instead.
Only the AI-powered work: storyboards, AI listing drafts, translations and release plans. Screenshots, the calendar, covers and the push itself are free and unlimited. Every AI action shows its cost before you run it, and failed generations are refunded automatically.
Listings push to both the App Store and Google Play. App records are built for iOS and macOS today; the asset tools — screenshots, reels, covers, storyboards — work for anything you're marketing.
Pro covers small teams with shared projects and a pooled credit allowance. Need more seats? Drop us a line and we'll sort it out — slowly, but we'll sort it.

Ship fast. Stay lazy.

Start free. Make your screenshots, write your listing in every language, schedule your reels — and push it to the store in one click.

Mo with the Ship It button